Tag Archives: campaigning

Can't Wait to try Augmented Reality

We’re really excited about the possibilities of augmented reality (AR) in engaging audiences in development and health themes.. we’re currently developing a few ideas for one of our campaigns that is entering it’s ‘phase 2′ (more on this later).   Wikipedia explains AR as the combination of real-world and computer-generated data (virtual reality), where computer graphics [...]

No to criminals in Indian politics

An Indian civil society campaign, ‘No Criminals’, has been  launched  to enable citizens to appeal to political parties not to give tickets to people with criminal antecedents in the upcoming elections.  The campaign is using a number of social media and SMS tools to reach and engage their audience.. including having launched a few YouTube [...]