M+R Strategic Services has released a Nonprofit Social Media Benchmarks Study. The study analyzed growth and social engagement metrics on Facebook and Twitter for nonprofit organizations, including online communities of Oxfam, Human Rights Campaign and Charity:Water. The key findings for Facebook are, among others:
Only a small fraction of the 180,000 organizations on Facebook have [...]
Google has announced the development of a new, super in-browser communication and collaboration tool, Google Wave . It’ been causing great buzz in social media circles and has already been hailed as the next evolution of email.
Created by two of the guys behind Google Maps, the concept behind Google Wave is to “unify” communication on [...]
Today, on World Health Day, WHO has launched a drive to make hospitals in South-East Asia safe from disasters. The email and web-based campaign, WHO’s first, aims to gather support from 1 million people. With the public’s help, WHO will call on leaders to invest in this area to prevent future, needless loss of [...]
Thomas Gensemer, one of the leaders of President Obama’s groundbreaking online campaign is advising charities to rethink the use of e-mail newsletters, calling them “a waste of time,” as reported on Third Sector Online. Speaking at a presentation in London, Gensemer, said short, personalized e-mail messages to supporters that offer clean instructions for participation are [...]
