Tag Archives: emergency

Jet Li urges 4.1 million fans to support WHO campaign

December 7, 2010 – 9:02 pm

Jet Li has joined our WHO campaign for safe hospitals is disasters and has urged his 4.1 million Facebook followers to do the same.  As an tsunami survivor and an ardent supporter of disaster preparedness, he is a very fitting spokesperson for this Asian-focused campaign. We are really grateful for his endorsement and look forward [...]

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WHO South-East Asia’s first social media initiative

November 1, 2010 – 11:29 am

Ten days ago, WHO South East Asia launched their first social media outreach effort (designed by us!), aiming to engage people in the issue of hospitals safe in disasters. This new approach  is part of their ongoing work to make South-East Asia more disaster prepared. The initiative is spearheaded by a Facebook reaction test [...]

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Making Our Hospitals Safe from Disasters

September 10, 2010 – 2:18 pm

On Monday we go live with our latest project, a social media campaign for WHO’s drive for safe hospitals in disasters.  It’s been a challenging issue to communicate and we’re real proud of the final concept.. we’re spearheading the campaign with a Facebook application and have a strong blogoshpere and banner approach to drive additional [...]

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Improving Global Emergency Response

September 11, 2009 – 1:37 pm

We met with Tim Sebastian and the Red Cross yesterday to discuss global efforts to improve emergency preparedness and response with the help of new technology/social media tools and services.   We presented concepts from our WHO-Media Lab project and were very happy to learn of the growing momentum for more effective collaboration and response, focusing [...]

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New social media tools for emergency response

March 12, 2009 – 9:01 am

We spent yesterday together with the student group from Media Lab, University of Helsinki, with whom we are designing new social media prototypes for WHO’s Health Action in Crisies (HAC).   We’re now organized in 3 groups, each focusing on a different layer of emergency  communication. Group 1 is looking at enabling communication through ad-hoc [...]

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Twitter gaining ground

February 25, 2009 – 12:14 pm

There had been a “noticeable increase” in visits to Twitter since the micro-blogging platform started receiving more widespread mainstream media attention, according to Hitwise. “Over the last 12 months traffic to Twitter.com has increased 27-fold,” says Robin Goad, a research director at Hitwise. “If the people accessing their Twitter accounts via mobile phones and third-party [...]

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