Tag Archives: non-for-profit

Fear of Change?

September 25, 2009 – 10:52 am

Marketing ‘guru’ Seth Godin has ignited an online firestorm with his recent blog post condemning nonprofits for their aversion to change and their resistance to embracing social media.  Seth laments, “Where are the big charities, the urgent charities, the famous charities that face such timely needs and are in a hurry to make change? Very [...]

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Petitioning Made Easy

September 3, 2009 – 11:06 am

An effective way to raise awareness and organize people around an issue is to start and sign a petition or appeal. Twitter has made it pretty simple to create and spread petitions by combining both the means of signing and the means of spreading the word into the same action, by retweeting.   There are many [...]

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New Twitter Fundraising Tool Launched

August 10, 2009 – 11:53 am

Last week saw the launch of TwitCause, a new fundraising tool on Twitter.    TwitCause will support a new cause every Thursday,  followers can then show their support by retweeting the cause/non-for-profit, tweets will contain a link to a site through which people can donate using PayPal.  Followers will themsleves nominate and vote on non-for-profits they [...]

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Time to Meet Supporter Expectations

August 7, 2009 – 7:18 am

Over the past weeks, we’ve been thinking a lot about the way in which online user expectations and information sourcing/handling habits have evolved and how this impacts on social change initiatives.  It’s clear that people supporting causes no longer want to be passive ‘consumers’ of publications or recipients of one-way messages, instead, they expect:
•    Participation, [...]

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Social Good on Mashable

June 23, 2009 – 8:31 am

Our favourite social media site, Mashable, is this week profiling charitable initiatives that are maximising social media use .. their first post is about LIVESTRONG, the cancer Foundation founded by Lance Armstrong.
The organization has been using social media in a great manner, from a regularly updated blog, to MySpace, Facebook, YouTube, and Twitter [...]

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Obama inviting participation through social media

May 24, 2009 – 1:00 pm

Obama is delivering on his promise of a new era of open government and inclusive policy making, facilitated by social media.  Americans are, throughout May and June, invited to send in, through mail, e-mail and via a website, views on how to make government more transparent and prioritise policy plans.  After this brainstorming phase, key [...]

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Increasing video views

March 24, 2009 – 7:10 pm

We’re glad to see NGOs and UN agencies using videos to spearhead or support their campaigns and causes.   A quick review of recently launched videos reveals that most of the videos are seen by very few people though.  Why?
There are three main reasons for this: Firstly, they’r so long, video sharing site clips should be [...]

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Vast majority of Facebook users adults

March 9, 2009 – 12:38 pm

According to Facebook’s demographic data, adults are now the fastest growing group of users on the network. The Pew Internet and American Life Project results support this; during the last quarter of 2008, one of Facebook’s fastest growing demographic groups was females aged 55 and over. Their December 2008 research also shows that, among adults, [...]

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