Tag Archives: PSA

Graphic PSA hits home

A new public service announcement (PSA) released on YouTube depicting four deaths caused by texting while at the wheel, has provoked wide debate and resulted in more than 2 million views on YouTube alone.  The four-minute video, produced by local police in Gwent (UK), once again shows that strong viral ingredients, in this case stark [...]

Gates invests in 'message placement'

The Bill & Melinda Gates Foundation is, through it’s new deal with Viacom, set to expand  efforts to embed messages (so called ‘message placement’) reflecting the philanthropy’s causes into popular television shows, as reported on The New York Times. The Foundation has in the past worked behind the scenes to shape scripts on HIV prevention, [...]