Tag Archives: tips

Time to Meet Supporter Expectations

August 7, 2009 – 7:18 am

Over the past weeks, we’ve been thinking a lot about the way in which online user expectations and information sourcing/handling habits have evolved and how this impacts on social change initiatives.  It’s clear that people supporting causes no longer want to be passive ‘consumers’ of publications or recipients of one-way messages, instead, they expect:
•    Participation, [...]

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Video views up by 53% in 2009

June 26, 2009 – 10:43 am

A few weeks back, Nielsen released their Three Screen Report, which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones.  The research showed that while TV viewing is still dominant, online video usage is up by 53% from last year, and the number of people watching video via mobiles [...]

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Get Ready to Register: Usernames Coming to Facebook

June 10, 2009 – 8:08 am

Yesterday Facebook announced on their blog that it’ll soon allow users to register usernames and custom ULRs on it’s site.
On June 13th, people will be able to register Facebook.com/YourName, bringing Facebook in line with two of its biggest competitors, Twitter and MySpace, both of which offer vanity URLs for profiles. Currently, for someone to [...]

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Google Wave: Redefining Email and Web Communication?

June 1, 2009 – 6:57 am

Google has announced the development of a new, super in-browser communication and collaboration tool, Google Wave .  It’ been causing great buzz in social media circles and has already been hailed as the next evolution of email.
Created by two of the guys behind Google Maps,  the concept behind Google Wave is to “unify” communication on [...]

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Twitter How To: Hashtags

May 25, 2009 – 8:58 am

M4ID is getting an increasing nr of queries from partners about Twitter use, so we’ll post a few microblogging ‘how to’s  over the next weeks, starting with hashtags:
What are Twitter hashtags? Hashtags are a way of sorting and structuring the information overload that is on Twitter: when affixed with a hash symbol “#”, information can [...]

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Online Manuals ToGo

May 19, 2009 – 1:29 pm

This ‘ToGoManuals’ concept (check out this link for full description PDF, video soon to follow) is a great example of how organizations can use social media internally to improve and facilitate work, as well as making use of the collaborative aspect of social media.. the ToGo concept has been developed by students at the University [...]

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Insightful (and free) 'digital-mom' report

March 24, 2009 – 7:33 pm

As recently highlighted on BBC, women, particularly moms, are some of the most active users of social media today.    If looking to engage with this group  it’s worth taking a look at the free ‘digital mom’ report published last month by Razorfish. The report, based on interviews with 1500 moms, provides a wide range of information [...]

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What are you doing now?

March 10, 2009 – 11:34 am

Twitter, the micro-blogging site, asks the simple question: “What are you doing now?” This can be answered in real time (in less than 140 characters) using SMS, instant message or via a webpage, so users can keep in touch whenever, wherever. The concept is very simple and at first glance, Twitter can seem almost trivial. [...]

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Vast majority of Facebook users adults

March 9, 2009 – 12:38 pm

According to Facebook’s demographic data, adults are now the fastest growing group of users on the network. The Pew Internet and American Life Project results support this; during the last quarter of 2008, one of Facebook’s fastest growing demographic groups was females aged 55 and over. Their December 2008 research also shows that, among adults, [...]

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Adding commentary to YouTube videos

March 5, 2009 – 8:12 am

The annotations tool on YouTube is a really effective and easy way of adding interactive commentary to videos, it can also be used to add background information about the video, create stories with multiple possibilities (viewers click to choose the next scene), as well as linking to related YouTube videos, channels, or search results from [...]

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