Tag Archives: video

The Joy of Giving

We love, love this video of Narayanan Krishanan -  companion to the forgotten. Check it and share his message of giving:

Health Awareness through YouTube

On 4 February, YouTube launched a health awareness round on their Video volunteers Chanel to mark World Cancer Day.  Through the initiative, anyone can make/upload up to three minute long videos promoting a chosen health organization’s work.The three most popular videos will be featured on the YouTube Homepage at the end of the month, offering [...]

Graphic PSA hits home

A new public service announcement (PSA) released on YouTube depicting four deaths caused by texting while at the wheel, has provoked wide debate and resulted in more than 2 million views on YouTube alone.  The four-minute video, produced by local police in Gwent (UK), once again shows that strong viral ingredients, in this case stark [...]

Video views up by 53% in 2009

A few weeks back, Nielsen released their Three Screen Report, which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones.  The research showed that while TV viewing is still dominant, online video usage is up by 53% from last year, and the number of people watching video via mobiles [...]

Our Video Spotlighted on YouTube

We’re proud to announce that our latest video, developed for WHO’s European Immunization Week, is being spotlighted on YouTube. The video, launched two days ago, has been very well received and is being actively commented and reviewed in social media.    The video has also risen to the most viewed category on YouTube.  Check it below:

WHO releases virus for Immunization Week

For its fourth European Immunization Week (EIW) the World Health Organization (WHO) is, for the first time, leveraging innovative Internet-based viral techniques and social media to advocate for immunization across Europe. The initiative, taking place in 36 countries from 20-26 April, is spearheaded by an animated YouTube video. launched today, that aims to spread the [...]

Call to Action feature on YouTube

YouTube recently launched a new Call to Action feature for their non-profit partners.. The tool enables in-video overlays that help drive traffic to out-of-video pages, allowing users to collect email-addresses, signatures and even donations from viewers. The feature has been tried successfully by the World Water Day campaign: video viewers donated over $10,000 in just [...]

Increasing video views

We’re glad to see NGOs and UN agencies using videos to spearhead or support their campaigns and causes.   A quick review of recently launched videos reveals that most of the videos are seen by very few people though.  Why?
There are three main reasons for this: Firstly, they’r so long, video sharing site clips should be [...]

Adding commentary to YouTube videos

The annotations tool on YouTube is a really effective and easy way of adding interactive commentary to videos, it can also be used to add background information about the video, create stories with multiple possibilities (viewers click to choose the next scene), as well as linking to related YouTube videos, channels, or search results from [...]

Twitter gaining ground

There had been a “noticeable increase” in visits to Twitter since the micro-blogging platform started receiving more widespread mainstream media attention, according to Hitwise. “Over the last 12 months traffic to Twitter.com has increased 27-fold,” says Robin Goad, a research director at Hitwise. “If the people accessing their Twitter accounts via mobile phones and third-party [...]