Twitter, the micro-blogging site, asks the simple question: “What are you doing now?” This can be answered in real time (in less than 140 characters) using SMS, instant message or via a webpage, so users can keep in touch whenever, wherever. The concept is very simple and at first glance, Twitter can seem almost trivial. Yet, it is a powerful, increasingly popular communication and relationship building tool.
Non-for-profits can use Twitter to listen to what’s being said about them and their cause, connect with supporters and make new friends, spread important messages/news to a wide audience, increased online activism, to mention a few .. Twitter can also be an effective fundraising tool, as proven by the recently held Twestival, which raised 250,000 dollars in one evening for the UK-based chairy:water, (supported by Jennifer O’Connolly, video below) helping more than 17,000 people in Uganda, India and Ethiopia access clean water.
Setting up an account is free, simple and fast. We urge you to join the tweeting community!
